Lali U. De Aztlan, MBA, is the Managing Partner for De Aztlan Group and was previously Senor Vice- President of Business Development for Guerra & Associates, the predecessor firm of De Aztlan Group.
Ms. De Aztlan has managed and consulted on projects ranging from real-estate development, construction, technology, and transportation. Before consulting with Guerra & Associates, Ms. De Aztlan had over seven years’ experience in both the high tech and banking industry as a Project Manager and as a Financial Advisor with Merrill Lynch. In addition, as a result of her firm grasp on the political process and her regional network of civic leadership, Ms. De Aztlan has consulted on political and capital campaigns.
Ms. De Aztlan attended the University of California Los Angeles for her B.A. where she majored in Economics. She graduated from the University of Southern California, Marshall School of Business for her Master’s degree concentrating her studies in both Finance and General Management. Her extensive community involvement includes volunteering with AmeriCorps, American Diabetes Association – Desert Chapter, Big Brothers & Big Sisters, Hispanas Organized for Political Equality, and Co-Founder of Democratic Women of the Desert.
Fernando J. Guerra, Ph.D., has been engaged in public affairs consulting for over 25 years. His understanding of the political, economic, social, and cultural environment of Los Angeles is unmatched in the consulting space. As founder and managing partner he led Guerra & Associates to phenomenal growth and a go to firm for work with municipalities, and other government entities in Southern California.
Many Fortune 100 companies contracted with Dr. Guerra along with some of the most iconic companies in California, to strategize and guide them through the labyrinth of government. After selling Guerra & Associates, he joined De Aztlan Group as Senior Strategic Advisor.
As a tenured full professor in two academic departments and the Director for the prestigious Center for the Study of Los Angeles at Loyola Marymount University (LMU), Dr. Guerra is considered one of the top experts on Los Angeles politics, public policy, and civic discourse. The Los Angeles Times named him one of the 25 most thoughtful individuals in Los Angeles. At LMU, Dr. Guerra is principal investigator of the largest general social survey in the Los Angeles region and publishes academic work on state, local politics, urban and ethnic politics.
Dr. Guerra also serves as an expert for local, national and international media. He has been quoted in over 1,500 unique stories in print, radio, and television. He received his Ph.D. in Political Science from University of Michigan and his B.A. from University of Southern California.
Amalia (Maya) U. De Aztlan leads the community relations outreach efforts for De Aztlan Group. Her experience in community organizing stretches back to her work as one of the main plaintiffs on behalf of Cesar Chavez and the United Farm Workers. From that solid foundation she has effectively worked for non-profit, campaigns, government, and corporations to mobilize support. She has developed and maintained strong relationships in all levels of government and community organizations in Riverside and San Bernardino Counties. Her organizational skills have also been highlighted as the founder and leader of many non-profits such as the Coachella Valley Mexican American Chamber of Commerce and the Riverside County District Attorney Crime Prevention Foundation. Ms. De Aztlan has also served on the boards of American Diabetes Association Desert Chapter, Migrant National Health Task Force, and the Martin Luther King Commemoration Committee of the Desert, just to name a few.
Ms. De Aztlan has also been asked to be a spokesperson and leader for her community serving as national party convention delegate in 1996, 2000, and 2004, community television and radio talk-show host, and as an educational advisor. Ms. De Aztlan received her B.A. from San Diego State University where she also completed graduate work in the field of education.
De Aztlan Group utilizes bright and energetic students from Loyola Marymount University. Numerous former researchers or interns have gone on to work in the public, private, or non-profit sector. De Aztlan Group and Guerra & Associates alum are elected officials, legislative staff and have started their own public affairs firms in Southern California and Sacramento.